curious collection

paper being used in all sorts of creative ways....absolutely loved waking up to this!

arjowiggins is an international paper company that decided to celebrate the launch of it's new paper range, "curious collection", with the help of trend forecaster li edelkoort and photographer gregoire alexandre. gregoire created a seriously fantastic photoshoot that was designed to portray the creativity behind the papers.

(text and photos: via design*sponge)